We combine geospatial data, AI, imagery, and business intelligence to find the opportunities hidden in the physical world.
01The idea
The physical world contains an enormous amount of information. Most businesses still don’t know how to read it.
The internet made people and companies legible. You can learn almost anything about a firm from its website, its hires, its filings.
The ground is different. What gets built, where people move, which roofs are flat, which lots sit empty, which corners have three competitors and which have none. That information exists. It’s just scattered across imagery, parcel records, permits, and a hundred other sources nobody reads together.
We read them together.
What we read
02Questions we answer
Reads: Demographic fit, competitive density, access, real estate
Reads: Physical characteristics, ownership, use, condition
Reads: Permits, new construction, population and movement
Reads: Supply against demand, distance to nearest alternative
Reads: Imagery over time, development, openings and closures
03What we produce
I.
Custom research built around a decision you’re about to make. We scope the question, assemble the evidence, and hand back an answer.
II.
Datasets that don’t exist until someone builds them. Qualified, structured, and specific to a market or an industry.
III.
Published work on how the physical economy is changing. Written for operators and investors, not for other researchers.
04Go-to-market
What most GTM data sees
What we read
If what you sell is installed on, delivered to or opened in a physical place, your go-to-market should start from the ground.
How our work powers your go-to-market
05Example engagements
Representative scopes, described in general terms.
Engagement A
A franchise wants to open 25 new locations.
We identify
Deliverable
A comprehensive expansion opportunity map.
Engagement B
A commercial services company wants to find its next customers.
We identify
Deliverable
A qualified opportunity database.
Engagement C
An investor wants to understand a category.
We identify
Deliverable
A market intelligence report.
Who it’s for
Any business that depends on understanding the physical world.
Commercial roofing / HVAC / Landscaping / EV charging / Telecom / Construction / Commercial real estate / Insurance / Banking / Franchises / Retail / Restaurants / Childcare / Fitness / Logistics / Industrial services / Private equity / Venture capital
06How it works
We start from the decision, not the dataset. What are you trying to decide, where, and by when?
We assemble what the ground can tell us: imagery, parcels, structures, businesses, permits, population, movement.
Models do the reading at scale. People do the judgment. Every finding is traced back to something observable.
Maps, databases, and reports built to be acted on. Specific places, specific properties, specific reasons.
Inputs
Geospatial data + Satellite & aerial imagery + Business data + Property data + AI + Proprietary analysis
07Research
08About
Parlor studies the intersection of geography, business, and technology. We work for companies whose growth depends on places: where to build, where to sell, what to buy, and what’s changing around them.
We’re a small firm by design. The person who scopes your question is the person who answers it.
Geography × Business × Technology
09—Contact
Engagements start with a conversation about what you’re trying to decide. Tell us the question, the geography, and what depends on the answer.